As a marketers and entrepreneurs, we are often the first to identify new opportunities because we are the crowd with our eyes on the horizon. Our ability to mobilize, respond to and capitalize on impending innovation and opportunities means that we are never limited to certain industries or markets, we go where the trends point to. With that in mind, I have cast my gaze into the future to predict where our greatest opportunities will manifest this year.
Here they are:
Coming in at number one is renewable energy:
In a fundraising round in 2018 for a Kenyan based business, M-Kopa Solar an undisclosed amount was raised that included a first ever investment of $10billion from FinDev Canada according to Peter Pedroncelli. This is only one of the many renewables businesses that are attracting massive interest from investors worldwide. Being able to sustainably produce clean energy is no longer a pipe dream or a nice to have. With the ever looming deadline for a global reduction in temperatures before we reach our tipping point of no return in 2035 – this industry is now taking center stage on a global platform. It’s an absolute that if you’re able to contribute as an entrepreneur to solving this burning question, you are sitting with a massive opportunity.
Next up we have agriculture:
Yes you heard me right. With global food crisis worsening as you read this, and with world leaders like Bill and Melinda Gates taking this issue personally and driving hard for global focus, input and reform, the opportunity to get involved is now. The reality is that we are running out of food and we are running out of planet to farm on. This cannot go on. With massive innovations in agricultural technologies and big retailers like Woolworths taking a stand to support locally and ethically grown foods, it’s clear that an opportunity to impact change exists. All it takes is a consciousness around issues perpetuating our food crisis and an ability to innovate the right solutions to impact change. This is a problem that is not going away anytime soon so we need the best minds focused on solutions – this means growth and opportunity for anyone ready to take on the challenge.
Then we have education, education, education.
Technology has enabled total access to learning. Anyone can access any learnings and materials from anywhere in the world through any device. Information and content is dating almost as quickly as it is published and this presents an interesting opportunity for techpreneurs wanting to get involved in driving education. In the next ten years the era of formal education will be at an end and with that truth in mind, we are faced with the challenge of getting real time skills training into the hands of the younger more agile workforce of the future, bearing in mind that because of our massive rate of innovation and transformation globally, the skill share needs to be almost real-time between seasoned professionals and the next generation. This is probably the most exciting of the three industries to get into and with fairly low barriers to entry, makes it an attractive option to consider for any entrepreneur.
In conclusion, if we are the next generation of entrepreneurs tasked with making a difference in this world for ourselves and the generations to come, then there is no time like the present to get clear on where we want to impact change and go for it, relentlessly.