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No Budget? No Problem!

3 FREE strategies to get your brand out there!
Whether you’re leading the charge in a large organisation or a lone ranger embarking on your solopreneur journey, there is just no guarantee that you’ll always have a big marketing budget to promote your business with. So, what do you do to get your brand out there and get those leads streaming in when you don’t have money to spend? Let’s take a look…

GO SOCIAL

I know, you’ve heard it before and I get it, trying to come up with great, engaging content on social can be overwhelming. When it comes to social, the trick you need to master in order to get your brand out there and start generating great leads (yes, over and above zen-like content), is NETWORKING!

There are a gazillion business or personality profile pages out there and we all know that its only engaging up to a point right? Right! In order to really set your brand apart from the rest, you need to develop a serious networking strategy on social – from Facebook to LinkedIn and everything in-between that makes sense for your business! Create a mental picture of what your ideal customer looks like, dreams about, needs, wants and then start engaging with people who fit this profile on a one-on-one basis. This one-on-one engagement is a HUGE differentiator and drives massive value. Be smart about it. If you need a bigger audience, connect with a ‘group’ or ‘community’ owner. Once you’ve established trust and driven value for your connection, you’d have created an ambassador for your brand who has a wider audience to influence. Viola! WINNING!

#SIDENOTE – If you’re a marketing manager in a larger organisation, I’d suggest getting someone on this full-time. Trust me, this is a magic strategy to grow your brand and generate seriously hot leads.

 

VIDEO

Get ready for your close-up! Video content is a powerful medium to get your business noticed and with most social media platforms preferring video content over static posts, you’re setting yourself up for greater reach and engagement if you hit record. If you’re a consultant, freelancer or entrepreneur offering services, film quick 1 minute tutorials on ‘How-To’ or share tips on what’s worked for you. If you’re selling products, let’s see testimonials, people using your product or examples of product benefits. Creating video content is a MUST DO if you’re serious about building your brand – and it’s free!!

#SIDENOTE – You really don’t need sexy equipment here. You can film using your cell if you have to. Just make sure that the audio and visual quality is good enough.

 

MAIL IT TO ME BABY!

Again, one-on-one engagement is a massive win when you don’t have the budget for one-to-many campaigns (and more often than not, they produce the best returns). There are loads of direct marketing platforms that are free. MailChimp for example allows you up to 2000 subscribers for free before you have to migrate onto a paid plan. You already have a captive database even if you don’t know it! That’s right, it’s called your contact list and it’s on your cell! Scroll through your contacts list and capture the details of anyone that could be a potential customer. Then create a mailer that introduces your business, your brand and your product or service. Keep it light and interesting, no hard selling here! Before you know it, you’ll be getting hits on your website (if you’re driving traffic there – and you should be) or replies to really great offers.

#SIDENOTE – It’s important to let people know how you got their information, to protect customer information and to give contacts a chance to opt-out if they’re not interested.

 

Engagement and conversation with, or adding real value to potential customers is now and always will be, free. All you have to do is put together the right strategy for each initiative and follow through, consistently. If you get this right, you’re poised to explode your revenue growth!

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